For over 15 years, Minc Communications has helped boutique brands launch, re-invigorate and achieve outstanding results in public relations and marketing communications.

Minc's specialty services are within food, wine, hospitality, lifestyle & the arts.


Minc has set the framework then launched some of Australia’s most iconic boutique brands.

We pride ourselves on successful marketing plans and brand launches or re-invigoration into existing brands to ensure ongoing success and growth.


Specific services: 

Development of strategic marketing communications plans and execution, brand positioning, public relations and media liaison, website, advertising and graphic design liaison, copywriting for media releases, media kits, web sites, invitations and event management.

Photo by Khiera Nicole

Photo by Khiera Nicole


Michelle Campbell has successfully launched some of Australia’s most iconic boutique brands including The Mansion Hotel & Spa at Werribee Park, Shadowfax Winery, the Helen Lempriere National Sculpture Award, Comme and Rockpool Bar & Grill Melbourne, Rockpool Bar & Grill and Spice Temple in Sydney.

Michelle worked with these businesses from their inception and has been instrumental in creating the success and profile they enjoy today.